Просмотр новости
Найдите то, что Вас интересует
Спутники
РН
SpaceX
Роскосмос
NASA
СпутникиРНSpaceXРоскосмосNASAA new IAB report finds that most CTV buyers question the quality of their ad inventory, with fraud and unverified sourcing driving widespread distrust. As U.S. digital ad spend approaches $81.9 billion, confidence gaps across purchasing methods may reshape how marketers allocate budgets.
By Morgan Strawn   July 16, 2026 3-minute read
A new IAB report finds that most CTV buyers question the quality of their ad inventory, with fraud and unverified sourcing driving widespread distrust. As U.S. digital ad spend approaches $81.9 billion, confidence gaps across purchasing methods may reshape how marketers allocate budgets.
Access to this item is reserved for ANA members only.
Already have an account? The industry's best insights and resources await:
Use your business email address to create your free account; if you're a member through your company, we'll know.
Members can access their benefits as soon as they sign up and log in.
You can still create a free account to access the latest from our online publication, ANA Magazine, receive content and special event offers through our newsletters, get breaking industry updates, and so much more.
The content you're trying to see is available to:
Discover everything the ANA can do to help drive growth for your organization. Connect with our membership team.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | Digital video ad spending is booming — trust in premium inventory isn’t | 0 | 7 | 15-07-2026 |
| 2 | The As-Is Measurement Landscape in the Creator Economy | 0 | 5 | 29-01-2026 |
| 3 | Ad Tech Briefing: Private equity’s ad tech playbook returns | 0 | 5 | 14-07-2026 |
| 4 | Naming Conventions Are Costing Advertisers More Than They Think | 0 | 7 | 17-07-2026 |
| 5 | How Marketing's Most Confident Leaders Make a Financial Impact | 2 | 6 | 30-06-2026 |
| 6 | Attention Is the Most Misunderstood Metric in Advertising | 0 | 7 | 15-07-2026 |
| 7 | Marketing Training Gets a Reset as AI Raises the Stakes | 0 | 5 | 20-07-2026 |
| 8 | Gen Z Is Lonely — And Brands Have an Opening | -2 | 6 | 20-07-2026 |
| 9 | New Research From Scribewise and Scrunch Finds 91% of Marketers Claim an AI Search Strategy, But Most Are Only Scratching the Surface | 0 | 7 | 16-07-2026 |
| 10 | CIM warns of ‘AI Trust Penalty’ as a fifth of firms turn to AI to transform marketing teams, with consumer expectations rising and trust declining | 0 | 7 | 09-07-2026 |