How Marketing's Most Confident Leaders Make a Financial Impact

Дата публикации: 30-06-2026 04:00:00

A new ANA and NewtonX report finds that 59 percent of senior B2B marketers can now measure and defend marketing's financial impact — up from 39 percent in 2025. A persistent "Vocabulary Gap" around pipeline, attribution, and effect may still be limiting how much finance is willing to trust marketing's numbers.

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