IAB Global Creator Week is an international initiative that brings together participating IAB chapters, industry leaders, brands, agencies, platforms, creators, and trade associations to foster a coordinated global dialogue on the evolution of the creator economy and influencer marketing.

Through a series of events, discussions, educational sessions, and shared resources organized across participating markets, the initiative aims to explore the opportunities, challenges, and priorities shaping the future of the industry.

Key areas of focus include professionalization, transparency, measurement, responsible business practices, self-regulation, creator-brand collaboration models, emerging trends, and the development of industry standards that support a sustainable and trusted ecosystem.

By connecting perspectives from different regions and markets, IAB Global Creator Week seeks to elevate the conversation, promote knowledge exchange, and contribute to the continued growth, maturity, and credibility of the creator economy worldwide.