• 

  Brian Albert

  Managing Director, US

  YouTube Solutions

  YouTube Solutions - Managing Director, US

  

  Brian Albert

  Managing Director, US

  YouTube Solutions

  YouTube Solutions - Managing Director, US

  ---

  Albert is a true pioneering digital marketing executive and internet entrepreneur having shaped the early direction of 3 digital start-ups. In addition, he spent years as a labour attoney, and a sports marketer at Octagon representing professional athletes. Brian is now the dynamic leader of the YouTube Solutions team where he is in charge of negotiating all of YouTube’s upfront deals with agencies and partners, while helping brands shape the most effective ads and content.

• 

  Elizabeth Campbell

  Vice President of Marketing

  McDonald's Corporation

  McDonald's Corporation - Vice President of Marketing

  

  Elizabeth Campbell

  Vice President of Marketing

  McDonald's Corporation

  McDonald's Corporation - Vice President of Marketing

  ---

  Campbell is a visionary world class marketing executive with over 20 years experience shaping stories and driving cultural relevance for some of the most iconic global brands. In her current role at McDonald’s USA, she is transforming the way people interact with brands and storytelling and has built enduring trust with diverse audiences. Her campaigns have garnered multiple Effie Awards and helped lead McDonald’s to Ad Age Marketer of the Year.

• 

  Courtney Carter

  Chief Revenue Officer

  Seattle Sounders FC & Seattle Reign FC

  Seattle Sounders FC & Seattle Reign FC - Chief Revenue Officer

  

  Courtney Carter

  Chief Revenue Officer

  Seattle Sounders FC & Seattle Reign FC

  Seattle Sounders FC & Seattle Reign FC - Chief Revenue Officer

  ---

  Carter is a ground breaking media and sports executive who has spent the last 22 years shaping some of the world’s great brands at ESPN, CAA, Major League Soccer, the NBA/WNBA, and running her own media, sports and entertainment company the Carter Media Group. She is an expert at pushing the limits of non traditional ways to ingrain brands into popular culture.

• 

  Luke Cooper

  COO & President, Basketball Operations

  Unrivaled

  Unrivaled - COO & President, Basketball Operations

  

  Luke Cooper

  COO & President, Basketball Operations

  Unrivaled

  Unrivaled - COO & President, Basketball Operations

  ---

• 

  Kati Fernandez

  Chief Content Creator

  TOGETHXR

  TOGETHXR - Chief Content Creator

  

  Kati Fernandez

  Chief Content Creator

  TOGETHXR

  TOGETHXR - Chief Content Creator

  ---

• 

  Caroline Giegerich

  Vice President, Artificial Intelligence

  IAB

  IAB - Vice President, Artificial Intelligence

  

  Caroline Giegerich

  Vice President, Artificial Intelligence

  IAB

  IAB - Vice President, Artificial Intelligence

  ---

  Before joining IAB, Caroline built a career at the intersection of innovation, marketing, and media, helping brands, agencies, and technology platforms navigate emerging technologies. She has held leadership roles at Warner Music Group, where she drove emerging tech strategies for artist awareness and revenue growth, and at MediaLink, where she advised ad tech and media companies on growth strategies. Most recently, Caroline ran her own consultancy, developing AI education programs, playbooks, and thought leadership for marketing professionals. She has also held leadership roles at HBO, Showtime, Initiative, and Smashbox Cosmetics. Originally from Rhode Island, she now resides in Jersey City. In her free time, she enjoys writing about AI, biking, and listening to way too much LCD Soundsystem.

• 

  Allison Lloyd

  Global Director of Marketing

  The League @ Match Group

  The League @ Match Group - Global Director of Marketing

  

  Allison Lloyd

  Global Director of Marketing

  The League @ Match Group

  The League @ Match Group - Global Director of Marketing

  ---

• 

  Jon Patricof

  Co Founder & CEO

  Athletes Unlimited

  Athletes Unlimited - Co Founder & CEO

  

  Jon Patricof

  Co Founder & CEO

  Athletes Unlimited

  Athletes Unlimited - Co Founder & CEO

  ---

• 

  Kenny Smith

  Two-Time NBA World Champion and Studio Analyst

  Inside the NBA

  Inside the NBA - Two-Time NBA World Champion and Studio Analyst

  

  Kenny Smith

  Two-Time NBA World Champion and Studio Analyst

  Inside the NBA

  Inside the NBA - Two-Time NBA World Champion and Studio Analyst

  ---

  Smith has had an amazing and legendary career on and off the court, starting with being named to the NBA All Rookie Team at the start of his career to winning back to back NBA Championships with the Houston Rockets.Off the court, he has been part of the Emmy Award-winning Inside the NBA and serves as a main studio analyst for the NCAA Men’s Basketball Tournament on CBS Sports.In addition, Kenny runs the Kenny Smith Entertainment Group and launched the Jet Academy, a basketball camp for kids.

• 

  Neil Waller

  Co-Founder and Co-CEO

  Whalar Group

  Whalar Group - Co-Founder and Co-CEO

  

  Neil Waller

  Co-Founder and Co-CEO

  Whalar Group

  Whalar Group - Co-Founder and Co-CEO

  ---

Discussion Topics

• Branded Entertainment

  Unlock the new world of storytelling and creativity in order to control your company’s global narrative.

• Intellectual Property

  Learn how to monetize, diversify, and own the brand you have spent a lifetime building.

• Power, Platforms, & Partnerships

  From streamers to sports rights, who holds the keys to influence, and how are partnerships reshaping the landscape?

• The Secrets of AI, New Tech, New Playgrounds

  AI, immersive worlds, and interactive media. Where is innovation leading the fan experience next and how will it modernize our industry.

• Brand, Fan, & Creator

  The golden triangle of influence. How are creators and communities redefining how value is built, shared, and monetized?

• The Attention Economy

  Master the ever changing viewing habits of today’s consumer in a world that never switches off. What does audience loyalty look like now?

Register today and save 25% on your ticket with the exclusive code IAB25