IAB and IAB Tech Lab executives were on the ground at the 2026 Cannes Lions International Festival of Creativity, connecting with members and industry leaders from across the digital ecosystem. While AI dominated nearly every conversation, the focus has shifted from potential to actual implementation, including how to deploy AI responsibly, measure its impact, and build the standards that enable it to scale. Across discussions on the creator economy, commerce media, CTV, and measurement, one message stood out: AI doesn’t replace creativity. It amplifies it, making human judgment, trust, and collaboration more valuable than ever.

From the energy of La Croisette to conversations happening across the global stage, Cannes remains a vital moment to explore the ideas and innovations redefining our ecosystem. Explore what happened in Cannes!

IAB empowers the media and marketing industries to thrive in the digital economy, representing more than 700 leading media companies, brands, agencies, and technology firms responsible for selling, delivering, and optimizing digital advertising and marketing campaigns.

For 30 years, the Interactive Advertising Bureau (IAB) and its members have helped shape the evolution of the digital advertising industry — setting standards, driving innovation, and guiding the industry through transformational change.

From top scoreboard moments to reflections on “bringing everyone together,” hear directly from our community as they share what IAB means to them
— and help us look ahead to the next chapter of the industry together.