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Why do Scrum Masters decide to learn AI for their AI Transformation?!These are some answers that my students gave me as I asked them to fill out a questionnaire after their class registration to get to know them better: “Learning real-world, concrete, tangible, and hands-on examples and use cases of using AI that I can apply the very next day, beyond just prompts.” Michael Sieron (Scrum Master / Delivery Lead) “Keep up to date with the last AI trends and learn how to help the teams I serve the best way I can.” Erika de Assis Cavalari (Scrum Master) “Investigate the potential areas I can improve with AI and to integrate AI into our Scrum processes and way of working.” Gizem Engin (Scrum Master) “The main motivation is to add value to the organization. Maximizing ROI through Agility, Operational Efficiency with AI and Scalability & Governance.” Mauro Sebastián Martínez (Strategic Project Manager) “To get some inspirations, ideas and a heads-up on how to use AI tools as a Scrum Master.”Daniel Greiner (Scrum Master) “To make best use of AI and enhance my value to each contract / clients.”Shabina Rehman (Freelance Agile Project Manager) “I know that I can make better use of AI, but I don’t because I do not know what tools are best for what task and desired outcomes.”Mark Ridderhof (Product Owner) “There will be a lot of AI challenges for me, my company is very AI affine and I want to improve my AI skills in combination with scrum.”Vera Roidl (Scrum Master) “Our company has recently set AI-focused goals, and everyone is expected to contribute to these initiatives. That’s why I decided to join this class to better understand AI and start building meaningful solutions in this area.” Beyza özyürek (Product Manager) “To learn more on how AI can help within the Scrum Master role and what tooling is available.”Mark Golding (Scrum Master) “Would like to see the bigger picture how to add (real!) value with AI to my day-to-day work.”Frédérique van Gulik (Program Manager Digital Transformation (freelance)) “I want to keep up with the latest trends and technologies within the Agile field.”Melchior Akihary (Agile Coach) “I wish to explore ways to integrate AI in normal Scrum Workflow or process improvements with AI. I would also wish to learn how recent AI impacts our software development industry.”Cristian-Marian Stan (Delivery Manager / Scrum Master) There are many more of these answers that I collected from my students. Which one resonates more with you?! Now, let’s check the four ways of learning AI for Scrum Masters one by one. ===================================================================== Solution 1: Self-study with free sourcesThis is the most available solution. Let’s check the various options: YouTube Videos & PodcastsThere are great videos on YouTube that you can use to start your AI journey, keep yourself up to date about the latest AI trends, and get basic AI literacy. Kevin Stratvert ChannelHe shares nice videos about AI, but on diverse topics. It can be a great starting point. But you need to search and find related videos on his channel. Jeff Su ChannelYou can find a lot of informative videos about AI on his channel. He shares videos about how to improve your productivity at work with the help of AI. However, you need to search and find related videos on his channel. Silicon Valley Girl ChannelIt is a weekly AI and technology podcast hosted by Marina Mogilko. Every week, Marina interviews the global tech leaders, CEOs, and founders building the future of AI. It is worth watching her videos to get ideas and keep yourself up to date about the latest changes in the AI landscape. MOOC (Massive Open Online Course) SolutionIt is possible that this concept could be new to you. So, let me give you a little explanation of it:A MOOC is an online course that is open to anyone with an internet connection and often free to audit, with an optional paid certificate. The MOOC letters stand for:Massive: Designed for an unlimited number of participants (thousands or even millions of students can take the same course at once).Open: Usually free (or very low-cost) to access. There are no formal entry requirements like a high school diploma or college entrance exams.Online: Delivered entirely over the internet, so you can take it from anywhere in the world.Course: Structured like a traditional class, with video lectures, reading materials, assignments, quizzes, and often discussion forums. The best MOOCs that I discovered and used are on the following four platforms. DeepLearning.AI and Coursera were founded by Mr. Andrew Ng. He is one of the top AI leaders and thinkers in the world. I myself learned a lot from him. Be aware that for most platforms to use MOOCs, you need to log into the platform. DeepLearning.AI companyGenerative AI for EveryoneIt is free to watch its videos. But you can pay for it, and then you will get its certificate and 6 graded assignments. Let’s be honest, your main goal is usually learning. So you have free access to its videos. AI Prompting for EveryoneThis is another free MOOC by Mr. Andrew Ng. It gives you a great foundation for how to effectively communicate with AI. CourseraCoursera is another great MOOC platform where you can find valuable courses on it.AI Foundations for Everyone (IBM)It helps you build basic job-ready AI skills to enhance your career.Of course, you can find paid courses on Coursera as well. OpenAI AcademyOpenAI is the builder of ChatGPT and several pioneering AI Models like GPT-5.5. They offer great courses:AI FoundationsIt helps you build practical skills for working with AI. Microsoft Learn AI TrainingMicrosoft has a lot of great options to start your AI journey. Here is an example:Introduction to AI conceptsIt introduces you to the world of AI. They leveraged an AI avatar to teach you. Blogs & ArticlesThis option is a great one to deep dive into very narrow topics. Here are some great options: Scrum.org AI Blog PostsYou can find truly valuable AI blogs on Scrum.org as they are written specifically in the context of Scrum. Don’t miss it. I myself regularly write AI blogs on the Scrum.org website. Scrum Alliance Blog PostsThere aren’t too many blog posts about AI on the Scrum Alliance website. But the existing ones are valuable and informative. The AI Teammate Framework: A Four-Step Framework for Product Teams Article(By Scrum.org) Pros & Cons for Solution 1ProsIt is free and immediately available.It gives you the basics and theory of AI.It is a good starting point to step into the AI world.You can keep yourself up to date about the latest AI news.ConsInformation overload and lack of structure: The huge volume of content is overwhelming. Finding signal in the noise is the biggest challenge. You'll spend a lot of time finding reliable videos and articles, and run the risk of picking up outdated or incorrect information.They usually give you just a high-level explanation and impractical content. In addition, the depth of content is limited regarding the Scrum concepts.Scattered learning with no cohesive learning path.At the end, you are NOT sure if you learned everything that you needed to learn as you don’t have a crystal-clear picture of the complete set of topics.You need a high commitment to stick to the learning process for a relatively long time.There is no feedback from an expert along your learning.It is truly time-consuming, and you don’t know where the end is.No or little credibility (Usually there is no certificate, …). So, you cannot prove to the job market that you have taken the learning steps. ===================================================================== Solution 2: Self-study with low-price sources BooksIf your learning style is to learn by books, this is a great option. Let me introduce some great books: The Layman’s Guide to Artificial Intelligence(by Hiren Doshi) This book breaks down the most common and pressing questions about AI into easy-to-digest answers. Forget the complicated algorithms and obscure terms; this book focuses on what you, the everyday person, truly need to know. Generative AI in a Nutshell(by Henrik Kniberg) This book gives you input on how to survive and thrive in the age of AI. Moral AI: And How We Get There(by Jana Schaich Borg, Walter Sinnott-Armstrong, and Vincent Conitzer)A balanced and thought-provoking guide to all the big questions about AI and ethics. Be the Mirror(by Lois Wortley, Ajay Ghanagam, and Hiren Doshi) A Change Agent's Guide to Transformation for an AI World. Self-paced Recorded CoursesTo use this option, you need to pay a low price for the courses. There are several great platforms for this option. Let me give you some options: Linkedin LearningTo use this option, you should buy a subscription with the 29.98 EUR / month price tag.AI Essentials for Project Managers(by Doug Rose) From Tool to Teammates: Working Smarter with AI(by Brice Challamel) UdemyTo use this option, you should buy a subscription with around 20 EUR / month price tag or you can buy each course individually.AI for Agile Project Managers and Scrum Masters(by HK School of Management – LSP) – This course is presented by a speaking AI. Pluralsight It is another platform where you can search for low-priced courses. But I didn’t find any course for AI and Scrum that is worth watching. But you can search on it as they always update their platform with new courses. Pros & Cons for Solution 2ProsIt is low-priced and immediately available.It goes deeper compared to solution 1.It usually gives you the basics and theory of AI and sometimes deeper Scrum concepts.It is another good starting point to step into the AI world. ConsYou have to pay a little to use this solution.There aren’t too many alternatives specifically for AI and Scrum Masters.It is seriously time-consuming if you use books to read and learn.The depth of content is still limited regarding the Scrum concepts.You need a high commitment to stick to the learning process for a relatively long time.There is no feedback from an expert along your learning.No or little credibility (Usually there is no or just a course completion certificate). So, you cannot prove to the job market that you have taken the learning steps. ===================================================================== Solution 3: Self-study with AI assistanceWith the advent of AI, the learning landscape has also changed. Now, you can leverage AI to learn about AI itself. Here, I introduce two options: Learn with an LLM (Large Language Model)You can leverage AI as your learning assistant. These are good options:ChatGPT, Google Gemini, Microsoft Copilot, DeepSeek, Claude, etc. Let’s use ChatGPT. You can ask it to be your instructor. Use a prompt like this:
“I am a Scrum Master with zero knowledge about AI. I have decided to learn AI and see how it can evolve my role to serve my team with new values. Imagine you are my instructor. Create a plan for how you want to teach me and a learning agenda.” Paste this prompt into ChatGPT and see the result. This is what I got:-----------------------------------------------------------------------------------------A 12-Week Learning JourneyGoalAt the end of this course you should be able to:understand what AI is (without becoming a programmer)use AI as your daily work partnerimprove Scrum ceremonies with AIcoach teams on AI adoptionrecognize AI opportunities in productsunderstand the risks and limitationsbecome the person in your organization who bridges Agile and AI…-----------------------------------------------------------------------------------------It is not bad. It can be a good starting point. It gave me a 12-week plan, which is long, but you can ask it to give you a shorter plan. It is obvious that keeping yourself committed to the plan for 12 weeks is a serious challenge. Two caveats If you want to learn the highly accurate version of Scrum (which is called Professional Scrum), the instructor should not use a word like “Ceremony” (see the third bullet point). In Professional Scrum, it is called “Event,” not “Ceremony”. But if you are a beginner, you cannot find these differences. It is because of the data that the AI model has been trained on. So, although using AI as an instructor can be a good option, don’t rely on it 100%. You need a mechanism to make sure you are learning the right thing. What I see is that the agenda that ChatGPT gave me doesn’t cover the whole story. I am aware of it because I am a Scrum trainer. But how about you? You are not aware of the all topics that you should learn. So, this is the second risk. Again, you need a mechanism to make sure that you are learning all the pieces of the puzzle. Learn with NotebookLMNotebookLM is an AI tool created by Google. On its website, it says:Your research and thinking partner, grounded in the information you trust, built with the latest Gemini models.With all of your sources in place, NotebookLM gets to work and becomes a personalized AI expert in the information that matters most to you.Gain confidence in every response because NotebookLM provides clear citations for its work, showing you the exact quotes from your sources. NotebookLM Panel StructureIt has three columns:
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Sources: You can add various sources, including PDFs, websites, YouTube videos, audio files, Google Docs, Google Slides, and more.Chat: You can communicate with your sources to process, digest, and understand them. It gives you a conversational window to communicate with your sources. You can say summarize sources, create a bullet list of the most important parts, …Studio: You can convert your findings and sources to other types of content, helping you use them more effectively, like converting them to flashcards, quizzes, mind maps, reports, infographics, audio, … For learning AI, you can first add all your sources to NotebookLM, including all your YouTube videos, blogs, articles, PDFs of books, playbooks, booklets, …Then you can start communicating with your sources. For example, you can ask to:Give you a high-level overview of all the added sources.Give you a list of important things that you need to learnGive various AI aspects that a Scrum Master should learn…In addition, you can convert your findings into other types. For example, you can ask it to:Convert it to a podcast. Then, when you are driving, you can listen to it. Create a set of flashcards to repeat your learnings.Create a mind map to have a visual overview of your learnings.Create a quiz to evaluate your learning.… CaveatThe quality of your learning depends on the quality of the materials and sources that you add to NotebookLM. So, you need a mechanism to make sure that you are learning from quality sources. Pros & Cons for Solution 3ProsIt is free and immediately available.You leverage AI as your learning assistant, which is a new way of learning.It can reveal your blind spots.It is another good starting point to step into the AI world. ConsIt is generally time-consuming and needs a lot of effort.You need a high commitment to stick to the learning process for a relatively long time.It doesn’t guarantee that you will learn the most accurate version of Scrum (Professional Scrum).You don’t know if you are learning all the pieces of the puzzle.There is a risk of learning outdated or even wrong things.There is no feedback from an expert along your learning.No credibility (There is no certificate, …). So, you cannot prove to the job market that you have taken the learning steps. ===================================================================== Solution 4: Trainer-led classesThis is the highly credible and most effective way to learn AI as you learn directly with an expert trainer, do practical exercises, and hear the experience from other classmates.Scrum.org designed a high-quality trainer-led course named Professional Scrum Master – AI Essentials (PSM-AI Essentials). It is an 8-hour live class that is taught by a Professional Scrum Trainer (PST).
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The Why and What of the PSM-AI Essentials Course
Your sweet social status shiftBy participating in this class, with the transformation you get, others perceive you differently in your professional network. This image shows how your social status changes.
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Class OutcomesThe achievements, feelings, and experiences after attending the class:
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Exceptional experience of learningThis isn't just a course transferring knowledge. It's an exceptional experience of learning, like a dance.
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PSM-AI Essentials CertificateAll participants completing the Professional Scrum Master TM – AI Essentials (PSM-AI Essentials) training receive a password to take the PSM-AI Essentials exam. The industry-recognized PSM-AI Essentials certification requires a minimum passing score of 85%. Class participants who attempt the PSM-AI Essentials exam within 14 days of receiving their first password and do not pass it will be granted a second attempt at no additional cost.
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What you will do & learn in the classIn each session, you have one practical exercise that you will do with other classmates + explanation of the topic. Session 1: Scrum Master & AIExercise: Using a robust process for Scrum Masters to communicate with AI effectively.Learnings:Writing effective promptsHow to inject your personality (soul) into your new partner, AIHow to deal with bias in AI responsesLearn how to embrace AI as the role-conscious, constraint challenger, structurist, experimenter, mirror & bias spotter, and team tuner. Session 2: Basics of AI for Scrum MastersExercise: Discovering the primary function of some AI tools for Scrum Masters and how they work.Learnings:AI, ANI, Generative AI, and AGIHow AI systems are builtMachine Learning, Neural Networks, and Deep LearningHow AI Models are trained and TokenizationRAG, Fine-tuning, Chain-of-Thought, … Session 3: AI for Facilitation, Sprint Planning, and Daily ScrumExercise: Using AI to design a workshop for the Scrum Team and facilitate their collaboration.Running a brainstorming session with AI to improve the Daily Scrum.Learnings:Learn how to leverage AI for better facilitationHow to improve Sprint Planning with AIHow AI helps with the Teaching stance of the Scrum Master, … Session 4: AI for Sprint Review, Sprint Retrospective, and the Definition of DoneExercise: Creating a visual roadmap with AI to be used in the Sprint Review.Using AI to evolve DoD to reflect the use of AI in product development.Learnings:Learn how to leverage AI for coaching and mentoringHow to improve Sprint Review and Sprint Retrospective with AINavigate the AI impact on the Definition of DoneLearn how to better serve the Product Owner with the power of AI, … Session 5: AI adoption on the organizational levelExercise: Exploring how AI impacts the roles in the organization.Learnings:Navigate the Change Agent stance of the Scrum MasterExplore AI impact on the Scrum Master, Product Owner, and DevelopersLearn what AI CAN and CANNOT do, … Session 6: AI Ethics & AI Agents for Scrum MastersExercise: Creating an AI Agent to generate insights and inputs for the Daily Scrums based on the team's conversations throughout the day.Learnings:Various aspects of Ethical AI: bias, fairness, transparency, accountability, and environmental impactAI shortages: deepfakes, hallucination, toxicity, and knowledge cut-offHow your data is stored + security and data privacyGetting familiar with the existing AI laws and regulatory rulesUnderstanding what AI Agents are and how to create them, … Pros & Cons for Solution 4ProsYou learn with an experienced, expert Scrum trainer (PST) within just one day.You learn from other real Scrum Masters, your classmates, specifically from sharing experiences.You do a lot of practical exercises with the supervision of the trainer.It guarantees that you will learn AI concepts within the boundaries of the most accurate version of Scrum (Professional Scrum).You will learn all the pieces of the puzzle that you should learn. No blind spots left.You will make your hands dirty by using various AI tools beyond just prompting, which makes you ready to use them the very next day at work.There is NO risk of learning outdated or wrong things.You learn advanced topics that you cannot find anywhere else.There is great feedback from the trainer along your learning.High credibility. After the training, you will take the exam and get the PSM-AI Essentials certificate. So, you CAN prove to the job market that you have taken the learning steps.The trainer gives you complementary PDF playbooks to deepen your learning after the class, like “The Ultimate AI Toolbox for Scrum Teams”.ConsIt is not free, nor low price. ===================================================================== Comparing 4 SolutionsThis is a summary table comparing 4 solutions through 6 parameters.
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===================================================================== Take Action NowNow, you are aware of the 4 practical sources to learn AI. This is the decision time. If you want to learn AI as a Scrum Master in the most efficient way, register for my upcoming PSM-AI Essentials class. At the moment, there is an irresistible offer for July 2026 that you cannot miss. Here is the offer:Offer: Your Ultimate July 2026 Rebirth Party as a New AI Scrum Master
Click here to secure your seat and get this exceptional offer.•8 Hours Training: Exceptional 8 hours of live PSM–AI Essentials training with a certified trainer (PST) with Scrum.org.•An Exclusive Tour: Showing you how we are deeply using AI to develop a real, commercial software product.•2 Exam Attempts: Two attempts at the PSM-AI Essentials exam are included.•3 PDF Playbooks: Three high-quality complementary PDF playbooks that you cannot find anywhere else to deepen your AI skills as a Scrum Master.•8 AI Tools: Practical exercises with 8 specific AI tools beyond just prompting, which you can use the very next day at your work.•Pre-Class Onboarding: You will go through a specific onboarding process before the class to warm up your mind.•Full Refund Guarantee: If the class doesn’t satisfy you, you can ask for a full refund up to 6 hours after the class ends. Zero risk for you. Period.•No Hidden Fee: The price is tax-inclusive and exactly what you pay at checkout. (No shock at checkout because of Tax, VAT, etc.)•Flexible Class Date: After registration, you are allowed to change your class date if needed. Relax your mind.•Limited Seats: Capacity is too tight. Reserve now, before all the capacity is gone.
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Click here to secure your seat and get this exceptional offer.
| # | Наименование новости | Тональность | Информативность | Дата публикации |
|---|---|---|---|---|
| 1 | [Vlog] AI-native Scrum Team Specifications | 0 | 5 | 22-06-2026 |
| 2 | What Will Happen to You in Two Years if You Don’t Learn AI as a Scrum Master? | -2 | 5 | 10-07-2026 |
| 3 | [Episode 2] AI Basic Literacy for Scrum Team | 0 | 7 | 29-06-2026 |
| 4 | [Episode 1] How to Start the Team AI Journey | 0 | 5 | 23-06-2026 |
| 5 | [Episode 3] Start Using AI as a Personal Assistant | 0 | 5 | 08-07-2026 |
| 6 | AI Transformation for Scrum Teams (Step 4) | 0 | 5 | 25-06-2026 |
| 7 | The New AI Operating Model. Start By Using Scrum | 0 | 6 | 07-07-2026 |
| 8 | The Scrum Master's Hidden Debt | 0 | 5 | 24-06-2026 |
| 9 | Generative KI-Anwendung entwickeln: Mein ehrlicher Leitfaden für Product-Owner – von der ersten Idee bis zum laufenden Betrieb | 0 | 6 | 07-07-2026 |
| 10 | Wird Product-Ownership zum Flaschenhals im KI-Zeitalter? Warum viele Product-Owner schlecht priorisieren, warum KI das sichtbar macht und 10 Werkzeuge, um besser zu entscheiden | 0 | 7 | 07-07-2026 |