When it comes to designing hit lip products, Laneige has the recipe for success.

From classic berry to limited-edition drops like lemon sorbet, the K-beauty brand’s Lip Sleeping Mask comes in a wide array of fun flavors that’ve attracted famous fans ranging from Charli XCX to Sydney Sweeney to Brooke Shields.

But right now, you needn’t be an A-lister to put your own personal spin on the product with the brand’s new Amazon-exclusive bespoke option.

You can choose from four flavors — blue cream soda, shimmery champagne, lemon, orange and sweet candy — to make a swirled mask that’s all your own. (When I tired it, the immersive interface felt a bit like an early-aughts computer game, in the best way possible.)

As a shopping writer and editor who’s often testing the latest and greatest beauty beauty, I can attest it’s one of the few products I keep restocking when I run out. It’s truly made a difference in my lips, and I can always tell when I skip a night.

Plenty of other Page Six and New York Post staffers also use the original version of the lip mask on the regular — including Style & Shopping Director Elana Fishman, who says it “lives up to the hype.”

“This stuff really packs a punch in the hydration department, and the scents are delightful,” she raved.

Celeb fans like Kendall Jenner, Drew Barrymore and Kate Hudson can’t get enough of the stuff either, and the latter even once said said she wishes she’d invented the product herself.

It’s safe to say celebrities’ love for this product isn’t just lip service.

This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.